The Unstoppable Power of the Default
Posted by Richard on Tuesday, 25 April 2006Bob Aman: “Microsoft should simply give everyone a gigabyte or two instead with cheap options to upgrade. That’s plenty to establish vendor lock-in. Something convenient for the regular Joe Schmoe who doesn’t know any better. If it’s the default, are they really gonna care? They’ve got this Online Drive icon in Explorer that they can drag and drop to. For them, it’s not about the space, it’s about the fact that you have a monopoly, and you have the ability to integrate far better than anyone else because of that monopoly. For them, it’s about convenience, not inexhaustable disk storage. So do what Microsoft does best, stick to crushing everyone with the unstoppable power of the default, and the power of Windows integration, avoid innovation and stick to being the second mover that reacts to your competitors after watching their mistakes, and stick to being hated by everyone with half a brain (that’s like 0.1% of the population, nothing at all to worry about). Trust me, it’s much more profitable that way.”