We Reinvented the Remix as a Marketing Ploy

Ben Williams: “The debut of Jennifer Lopez's J to Tha L-O! The Remixes at No. 1 on the Billboard album chart earlier this year was just another notch on the career bedpost for the multimedia Latina. But for the art of the remix, it was a milestone: the first time an album composed entirely of remixes hit No. 1 in the United States. Serendipitously enough, Lopez's collection followed directly on the heels of her onetime beau P. Diddy's We Invented the Remix—an album whose typically grandiose title, you won't be surprised to hear, is so much hooey. We Reinvented the Remix as a Marketing Ploy would have been more accurate.”

Puffy definitely did not invent the remix, but he, to a certain extent, did event a type of hip-hop remix, where the structure of the song is essentially the same, except with guest artists and a badder attitude. The first Puffy-style hip-hop remix is Craig Mack's "Flava in Ya Ear [remix]", which, in the remix version, featured such luminaries as LL Cool J, Busta Rhymes, Notorious B.I.G. and Rampage. And Puffy's trademark background quips.

Après ça, le déluge.