"If you build it green, they will come" by Monte Hummel

Hummel goes from quoting a percentage (just 10 leading forest products companies, and one-fifth of the world's forests, could provide the industrial wood and wood fibre necessary to meet projected future needs") to using absolute figures ("Over 50 million acres of forest in 35 countries have been certified around the world to the FSC standard, but, so far, less than 3 million acres are Canadian"). Sticking with relative figures would have been preferable (the absolute figures don't tell you how much of the forests are FSC certified) and a trend over time would have been preferable to a snapshot of the current situation.

How can you tell I'm currently reading Lomborg's The Skeptical Environmentalist?