The legislation ... will enable VANOC to maximize sponsorship opportunities by strengthening existing trade-mark protection over Olympic and Paralympic marks and by preventing non-sponsors from advertising in a manner that falsely suggests a business connection with the Games (known as "ambush marketing").
VANOC
Vancouver Organizing Committee, for the 2010 Winter Olympics
Vancouver Organizing Committee, for the 2010 Winter Olympics
Support the 2010 Games
Protesting the protest.
Canadian government moves to protect the Vancouver 2010 Olympic and Paralympic Winter Games brand »
Vancouver Organizing Committee, the Whore »
A polemic against McDonalds sponsoring the Games.
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